Privacy policy

MARIA WILLIAMS PRIVACY POLICY

This Privacy Policy describes how your personal information is collected, used, your rights about and options concerning our use of your data, how your data is processed and with whom it may be shared when you visit or make a purchase from www.mariawilliams.com (the “Site”). Please read it carefully.

We use this information from our interactions with you and other customers as well as certain third parties to help achieve our goal of providing the highest quality products and services.

We respects the privacy rights of our online visitors and recognises the importance of protecting the information collected about them. To this end, we have adhered to procedures that ensure any personal data is processed in a responsible manner.

1. PERSONAL INFORMATION WE COLLECT

When you visit our Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

1.1. We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
- Our Site might use “re-targeting technologies”. This enables us to advertise directly and personally to visitors who have already showed an interest in our products and/or shop via our partner websites. We also might work with companies who use tracking technologies to serve ads on our behalf across the Internet. These companies may collect information about your visits to our Site, as well as your interaction(s) with our communications, including advertising. Re-targeting technologies analyse your cookies and display advertisements based on your past surfing behaviour.

1.2. Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers and any other methods of payment accepted on the site), email address, and phone number etc. We refer to this information as “Order Information.”

Other information that might be collected are:
• Information provided by you at the time of registration for a shopping account.
• Information provided when browsing in relation to shopping basket management.
• Information you provide when you enter a competition or promotion.
• Information you provide to us via third parties such as Facebook, Pinterest, Instagram etc.
• Information that you upload to or share through our site by using our services.
• If you have created an online account with us: the preferences and interests stored in this profile (please see below for further information regarding these profiles).
• If you contact us, we may keep a record of your correspondence.
• If you contact us to report a problem with our site or for technical and/or customer support, we may keep a record of your correspondence or conversation.
• If we choose to participate in any Alternative Dispute Resolution (ADR) procedure accessible through the ODR Platform , we may disclose personal data to the European Commission in their capacity as operator of the ODR platform, and to any ADR provider appointed to deal with the dispute.

We may also ask you to complete surveys that we use for research purposes, although you are not obliged to respond to them. All of this data is characterised by the fact that you have voluntarily provided it. We use this information for the purposes outlined in this privacy policy. You may at any time amend your personal data or object to its further processing.

2. HOW DO WE USE YOUR PERSONAL INFORMATION

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations etc). Additionally, we use this Order Information to:

• Communicate with you;
• Screen our orders for potential risk or fraud;
• Verification of your identity and to respond to any query you may raise with us; to process your request and provide you with the best service possible.
• To carry out our obligations arising from any contracts entered into between you and us.
• To allow you to participate in the interactive features of our service(s) when you choose to do so.
• To notify you about changes to our services, terms, conditions and policies, and/or other administrative information.
• To administer and maintain our records.
• To allow you to send emails to others through any type of "send to a friend" functionality.
• To allow you to participate in eventual sweepstakes, contests and similar promotions as well as to administer such activities. Some of these activities have additional rules which could contain additional information about how we use and disclose your personal information.
• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). Additionally, we might use Device Information to:

• Ensure that content from our site is presented on your computer in the most efficient manner.
• Process your personal data via Content, A/B testing and product browsing analytics, Traffic source analytics, Internal search analytics, Purchase analytics, Device analytics and Marketing re-targeting

3. SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store - you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site - you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

There may be occasions on which we might disclose to our partners non-personal data in an anonymous form. Such non-personal data may include information about the number of visitors to a Site during a certain period of time.

Please note that any information you post or disclose through your interaction with our Site (e.g. personal data contained in the photos, stories, comments and videos that you submit) will become public information and could be available to visitors to the site as well as to the general public.

We may disclose your information to the extent that we are duty-bound to disclose or share your personal data in order to comply with any legal obligation or the directions of the Court or any other body of competent jurisdiction, or in order to enforce or apply our privacy policy and other agreements; or to protect the rights, property or safety of Maria Williams Ltd, our employees, our customers or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

If we choose to participate in any Alternative Dispute Resolution (ADR) procedure accessible through the Online Dispute Resolution (ODR) platform, we may disclose your personal information to the European Commission, as operator of the ODR platform, and to any ADR provider appointed to deal with the dispute.

4. BEHAVIOURAL ADVERTISING

As described above, we might use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by contacting us at any time on info@mariawilliams.com.
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

5. DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

6. YOUR RIGHTS

If you are a European resident and have provide us with personal data on our websites or other channels, this is done on an entirely voluntary basis. If you choose not to provide the requested information, various customer benefits may not be available to you. In certain cases, only those who have submitted to us the required personal data are able to order products, use certain services and in other ways avail themselves of the activities and offers available on our Site. It is possible to unsubscribe from services or delete user accounts or to receive information about the data held.

If any of the information that you have provided us with has changed, e.g. if you change your email address or other contact details, or if you wish to cancel your registration with us, please let us know by sending an email outlining the changes.

6.1. The right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. In order to do that we will need to verify the identity of the requester (that is, the requester is not asking to erase someone else’s personal data) and confirm there is no legal reason to preserve this data. If erasing information is impossible, we will disclaim to what degree and why this is the case. Personal data cannot be erased while it is associated with a pending order or made fewer than 180 days before the request.

6.2. The right to restrict the processing of your personal data in special circumstances.

6.3. The right to receive your personal data (concerning you only) in a structured, commonly used and machine-readable format (“data portability”) and have the right to transit this data to another data controller.

6.4. The right to object to the processing of your personal data and to unsubscribe when processing is based on a legitimate interest pursued by Maria Williams Ltd, e.g. for marketing purposes. We will inform you in this privacy policy if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. Emails sent to you by us containing newsletter or marketing content will include the option to unsubscribe by following the instructions set out in the email. If you do not wish to receive emails from us, you can simply click on the unsubscribe hyperlink and we will stop sending you emails. For all other types of messages you may receive from us, such as maintenance announcements or administrational notifications, the receipt of such can only be terminated by deleting your account. These messages are a mandatory part of user accounts and the related use of our Site. Contact us to delete your account.

6.5. The right to withdraw your consent at any time to our processing of your personal data. The withdrawal of consent shall, however, not affect the lawfulness of processing based on consent before its withdrawal. If you wish to withdraw your consent to receiving promotional information and offers in general, including by postal services, email, text message, telephone or any other electronic means, you may do so at any time in writing to us. Should we have misgivings regarding your identity, we may ask you to provide identification.

6.6. There may be conditions to or limitations on your aforementioned rights. We are therefore unable to guarantee your right to data portability, as it is dependent on the specific circumstances of the processing activity. Data might be provided in common formats such as Excel or CSV.

7. WHY DO WE USE PERSONAL INFORMATION

We are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.

When you purchase an item in our online store, create an account with us, or enter into any other form of agreement with us, we will process your conventional personal data for that particular purpose. We may also process your conventional personal data if you have a query or similar that precedes your decision to enter into an agreement with us.

The legal basis for which we may process your personal data is stated in Article 6 1, b) of the EU Personal Data Regulation (EU) 2016/679 (GDPR), as the processing of your information is necessary for us to fulfil our agreement with you or for us to handle your inquiries and such like, ahead of concluding an agreement.

We may also process your ordinary personal data on the basis of the rules in the GDPR Article 6 1, f) unless our interests are outweighed by your privacy rights and statutory freedom. We have a legitimate interest in processing your personal data (name and email address) for both marketing and analytical purposes. Our legitimate interest is based on your preferences so that we can better customise our offerings to you - and ultimately offer products and services that better meet your needs and wishes. Additionally, we have a legitimate interest in processing your personal data for analytical purposes.

Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

8. DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

9. DATA INTEGRITY AND SECURITY

Maria Williams Ltd as data controller determines for what purposes and how personal data is processed. Shopify is the processor of the personal data on our behalf. In order to comply with current GDPR regulations, the processor may only process personal data when authorised to do so by the controller, as well as conduct data protection impact assessments, monitor and report any personal data breach and have appointed a Data Protection Officer that can be reached at privacy@shopify.com.

Maria Williams does not employ a Data Protection Officer. However for more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@mariawilliams.com or by mail using the details provided below:

9.1. We may employ third parties to collect personal information on its behalf. In such cases, these third parties will be subject to confidentiality and data processing agreements and will be instructed by us to comply fully with our Privacy Policy.

Where we have provided you with, or where you have chosen, a password that enables you to access certain parts of our site, you are responsible for ensuring this password remains confidential. We ask you not to share your password with anyone.

Unfortunately, transmission of information via the Internet is not wholly secure. Although we do our utmost to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is done so at your own risk. Once we have received your information, we employ strict procedures and rigid security measures to try to prevent unauthorised access.

9.2. Our Site will provide you with social plug-ins from various social media channels. If you choose to interact with any of them, your activity on our Site will also be made available to them, and we cannot prevent this data collection and social plug-in information transfer. Please read carefully the privacy policies of your social networks like Facebook, Twitter etc for detailed information about their collection and transfer of personal data, your rights, and how you can achieve satisfactory privacy settings.
Facebook: http://www.facebook.com/about/privacy/
Twitter: http://twitter.com/privacy

10. MINORS

The Site is not intended for individuals under the age of 16.

11. CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

12. CONTACT US

Should you have any questions about our privacy policy or the processing of your personal data, please feel free to contact us on: info@mariawilliams.com